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The Tonel

Tonel de Minas

OUR HISTORY

Located in Lavras, Southern Minas Gerais, our distillery is constantly evolving in the pursuit of innovations to provide our consumers with a unique and surprising experience for a variety of tastes. We take pride in producing a genuinely Brazilian artisanal product, with the quality and family tradition spanning three generations.

Innovation

Our production process takes place within our company's headquarters, with a strict quality control implemented at every stage. This includes the preparation of the land, selection of sugarcane seedlings, planting, harvesting, milling, distillation, and ultimately the final product that is made available in the market.

COMMITMENT

The by-products generated in the process of manufacturing our beverages are reused within our own production system. We utilize sugarcane bagasse for heat generation and vinasse for fertilizing the sugarcane fields, contributing to a more sustainable production process. This way, we take care of our environment and the land that we deeply respect.

Quality & Tradition

We do all of this for you, so that you can enjoy the best moments of life with a variety of products and packaging designed specifically for all types of consumers, maintaining the quality and origin of Tonel de Minas.

Our principles

To reconcile tradition and innovation in the pursuit of recognition for cachaça as a product of quality and national pride, through the satisfaction and joy of our consumers.

To be recognized as a brand that celebrates tradition and the good moments of life through a genuinely Brazilian, high-quality product.

  • Commitment
  • Ethics
  • Innovation
  • Passion
  • Quality
  • Respect for the environment
  • Social responsibility
  • Tradition

"Banana-flavored cachaça is the best beverage that exists in the world!"

– Patrick Ederer

Creative Head of Ideia Brasil Agency
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